THE CLIENTPsona is a 24/7 coaching service that offers AI and human coaches covering all aspects of life including personal, relationships and career.
THE CHALLENGEAs a brand-new start-up, Psona needed an exciting and innovative brand identity to launch their service. The brand needed to celebrate their cutting-edge AI technology, while maintaining a human and approachable feel. A balance had to be struck between showcasing the tech and keeping the brand warm and friendly.
Branding | Web design | Social media assets |
Conversation and connection
To visually represent the guidance offered by Psona’s coaches, we created abstract speech bubbles from the ‘p’ and the ‘a’. These bubbles are more than just design elements; they highlight the ongoing conversation between the user and their coach. These speech bubbles house text, icons, and imagery in other branding materials, creating a cohesive theme of conversation and connection throughout.
The three aspects of coaching
We split the coaching into three key areas: personal, relationships and career.
Personal covers anything from health and wellness to personal development and finances.
Relationships covers personal and professional relationships as well as parenting and family planning.
Career includes all aspects of career development as well as maintaining/creating a work-life balance.
