THE CLIENTDeakin & Blue, an eco-friendly swimwear brand with body positivity at its heart, aiming to create swimwear that will give women the confidence and support to get back in the water.
THE CHALLENGEThe initial brief was to redesign their packaging, the pre-existing offering wasn’t reflective of the premium product and they wanted the unboxing experience.
D&B already had a strong foundation with their brand, but their assets needed building on to create a consistent style and story across all touchpoints.
Brand messaging | Packaging design | Web design | Content creation | Illustration
The redesigned unboxing experience now leads with a body positivity quote as soon as you open the package, welcoming you to the Swimwear Revolution community. It also includes a note on the brand story and what Deakin and Blue stands for, as well as tips and information on what makes your specific swimsuit the perfect fit for your body. All while creating a more premium feel to the packaging.
The unboxing experience
A unique sizing system
Deakin and Blue take a different approach to sizing which ensures your swimsuit will be the perfect fit no matter your body type, so we put the spotlight on this on the website, creating an interactive quiz to help you understand the new system and work out your size type.
Expanding the brand
We applied the new styling to swing tags, social media and branded accessories creating that consistent style and story across all touchpoints, adding a greater sense of brand recognition for customers. To add a lighter side to the brand we created body positive illustrations of characters in the swimwear line.
